American Express®
American Express®
We worked with American Express to transform their digital experience, addressing key challenges and delivering solutions that reflect their reputation as a global leader. We designed and optimized a multilingual web platform that offers experiences globally, including languages such as Korean, Turkish, Spanish, Portuguese, English, Japanese and Russian, reflecting the quality and reach of the brand.
What we did
Competitor research, analysis of potential clients, UX/UI design, strategic narrative, design and prototyping, photo editing, brand manual, translation and adaptation to multiple languages.
01
Research
02
UX/UI Design
03
Development
04
Translation
Challenge
American Express needed to completely revamp the front-end of its website to optimize the user experience and improve conversion metrics. The goal was to offer a more intuitive, faster platform aligned with the brand's standards.
Strategy
We adopted a user-centric approach, designing an experience that combined aesthetics and functionality, supported by cutting-edge technology.
Solution
We created an elegant and functional interface that reflects the brand's trust and seriousness. We introduced changes such as the possibility of checking benefits by entering only the card numbers and displaying key information directly on the site, improving the user experience and the practicality of the platform.
